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Let's Get It On

The taboo around discussing loss of virginity sees many being less than frank about their sexual past or future. The Let's Get It On communication campaign references the title of Marvin Gaye's 1973 album, seeking to demystify first sexual experience and to shift the discussion from fear and silence to awareness and knowledge building.

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Primary research was undertaken to design an interactive workshop to encourage people to feel more comfortable talking about virginity and virginity loss.

Primary research was undertaken to design an interactive workshop to encourage people to feel more comfortable talking about virginity and virginity loss.

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